Care

All of this lasts if you treat it right, and each printing method wants something different. Find your piece below.

Printed tees, hoodies and kids’ tees

Wash inside out at 30°C with similar colours. Skip the dryer, or use the lowest setting. Never iron directly on the print — put a cloth over it, or iron from the inside.

Garment-dyed cotton

Our tees are garment-dyed: the whole thing is dyed after it’s sewn. That’s why every piece has its own slight variation in shade — that’s the point, not a flaw. The first few washes may release a little colour, so wash it separately the first time.

All-over printed: shirt, shorts, board shorts, socks

Here the colour sits in the fibre rather than on it, so it can’t crack or peel. Cold wash, no bleach, line dry. Rinse board shorts with fresh water after swimming.

Embroidered: the Retro Trucker

Hand wash in cold water and air dry. Not in the machine — the visor loses its shape.

Art prints

Keep them out of direct sunlight. Behind glass the ink lasts decades.